Design process
Design process
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The design process provides a structured approach to solving problems and driving innovation through a series of shared steps. While these steps may be named, sequenced or represented differently depending on context, each interpretation can be perfectly valid and useful for the needs of a specific sector, organization or project. Some of the most well-known representations of design process are: the Double Diamond, the 5 stages of Design Thinking, and Design Squiggle.
Double Diamond model by Design Council, designcouncil.org.uk, used under CC BY 4.0 license.
Design Thinking Process by Stanford d.school, dschool.stanford.edu, used under CC BY-NC-SA 4.0 license.
The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com, used under CC BY-ND 3.0 US license.
Although terminology may vary, broadly speaking, the core activities in any design process include: research, problem definition, ideation, prototyping and testing.
These core activities make the design process a powerful tool. Here are some basics to help you get the most out of it:
Start with what you already have or can easily access.
Involve users and stakeholders in the design process.
Be critical of yourself about what you know and what you don’t.
Maintain a constructive mindset.
Respect and protect everyone’s opinions and needs.
Empathize and focus on people’s true needs
Don’t use research just to confirm ideas you already had.
Keep new ideas for later—once the challenge is clearly defined.
Make space for unusual or unexpected ideas.
Use visualizations to facilitate communication.
Don’t judge ideas too early—wait until it’s time to choose.
Build on other people’s proposals rather than opposing them.
Always test your ideas with users and stakeholders, and improve them based on feedback.
Test and iterate continuously to enhance solutions based on feedback from users and stakeholders.
Choose concepts and prototypes that can realistically be built.
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